Classifying marketing costs in terms of their purpose-why the money was spent-requires the use of:
A) iceberg accounts.
B) marketing audit accounts.
C) expense accounts.
D) functional accounts.
E) natural accounts.

Question

Quizplus · Accepted Answer

Functional accounts are used to classify marketing costs based on their purpose, indicating why the money was spent. This classification helps in understanding the function each expense serves in the marketing process.

Classifying Marketing Costs in Terms of Their Purpose-Why the Money