A good marketing manager knows that:
A) the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts.
B) functional accounts usually are needed for determining the profitability of customers.
C) functional accounts usually are needed for determining the profitability of products.
D) All of these are true.
E) Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true.

Question

Quizplus · Accepted Answer

All three statements are true. A marketing cost analysis should ensure that functional account costs are properly allocated and match the natural account costs. Functional accounts are necessary for determining the profitability of both customers and products.

A Good Marketing Manager Knows That