Marketing cost analysis can:
A) Determine if a change in the marketing mix will improve profit.
B) Assign costs to product lines and customers.
C) Prepare a profit and loss statement for each customer.
D) Show which customers contribute the most to the firm's profitability.
E) All of these.

Question

Quizplus · Accepted Answer

Marketing cost analysis can determine if a change in the marketing mix will improve profit (A), assign costs to product lines and customers (B), prepare a profit and loss statement for each customer (C), and show which customers contribute the most to the firm's profitability (D). Therefore, option E, which includes all of these, is the best choice.

Marketing Cost Analysis Can