Marketing managers should insist that IT systems used be robust from a security standpoint. Which of the following is likely to be a reason for this requirement?
A) Marketing managers are storing more personal customer data in CRM systems.
B) Cybercrime has been on the decline over the last few years.
C) Maintaining robust IT systems usually involves high maintenance costs.
D) Organizations with highly secure IT systems offer better products and services than others.
E) Customers are willing to pay more for products when organizations have secure IT systems.

Question

Quizplus · Accepted Answer

Marketing managers are storing more personal customer data in CRM systems, which makes it necessary to have robust IT systems from a security standpoint. This is because cyber threats have increased in recent years, and it is important to protect customer data from being compromised.

Marketing Managers Should Insist That IT Systems Used Be Robust