Which of the following best explains the function of a CRM database?
A) It is used to improve the security of IT systems employed for marketing.
B) It is used to keep track of orders from suppliers and related cost fluctuations.
C) It is used to gather, store, and maintain personal information about customers.
D) It is used to estimate changes in currency values in the international market.
E) It is used to evaluate employee performances.

Question

Quizplus · Accepted Answer

The function of a CRM (Customer Relationship Management) database is to gather, store, and maintain personal information about customers. This includes their contact information, purchasing history, preferences, and interactions with the company. This information can be used to improve customer service, personalize marketing efforts, and analyze customer behavior to improve business strategies.

Which of the Following Best Explains the Function of a CRM