A marketing audit is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function.

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A marketing audit involves a thorough and objective evaluation of an organization's marketing strategies, goals, and performance to identify areas for improvement and potential opportunities. The ultimate purpose of a marketing audit is to ensure that the company's marketing efforts align with its overall business objectives and are effective in reaching its target audience and driving revenue.

A Marketing Audit Is a Systematic, Critical, and Unbiased Review