A marketing audit evaluates the whole marketing program.

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A marketing audit is a comprehensive evaluation of a company's entire marketing program, including its strategies, tactics, budgets, and performance. It involves analyzing various elements such as the product, promotion, price, place (distribution), people, process, physical evidence, and partnerships. The purpose of a marketing audit is to identify areas of strength and weakness and suggest recommendations for improvement.

A Marketing Audit Evaluates the Whole Marketing Program