The accounting department should do a marketing audit since they have access to the data.
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Q29: The contribution-margin approach to marketing cost analysis
Q30: With the full-cost approach to marketing cost
Q31: A marketing audit is a systematic, critical,
Q32: In a marketing audit, the auditor evaluates
Q33: In the full-cost approach, all costs except
Q35: Experience shows that it doesn't make sense
Q36: Cost analysis and performance analysis are the
Q37: In general, the more products a company
Q38: The contribution-margin approach ignores some costs to
Q39: When it comes to marketing cost analysis,
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