Which of the following statements about customer complaints is FALSE?
A) Customer complaints that are handled well by the company usually help it win new customers.
B) In business markets, customer complaints are usually handled by the sales force.
C) In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
D) Customer complaints that are handled well by the company usually help it keep its customers.
E) None of these is false.

Question

Quizplus · Accepted Answer

Handling customer complaints well typically helps a company retain existing customers rather than directly winning new ones.

Which of the Following Statements About Customer Complaints Is FALSE