Whistler's Camping Supplies wants to identify its most frequent customers and offer them quantity discounts to increase their purchases and loyalty. Which of the following implementation approaches might address that problem?
A) Put a toll-free telephone number and Web site address on the product label.
B) Use bar code scanners, RFID tags, EDI, and inventory reorder software.
C) Create a "favored customer" club with an ID card.
D) Set different prices in similar markets and track sales, including sales of competing products.
E) Set up a televideo conference.

Question

Quizplus · Accepted Answer

Creating a "favored customer" club with an ID card would be the best approach to identify frequent customers and offer them discounts. This would allow for easy tracking and identification of these customers, and also provide a sense of exclusivity that may increase loyalty. Options A, B, D, and E do not directly address the problem of identifying frequent customers and offering them discounts.

Whistler's Camping Supplies Wants to Identify Its Most Frequent Customers