Effective implementation of a marketing plan:
A) Matters least in markets that are mature and highly competitive.
B) Usually does not make the difference between winning and losing a customer.
C) Can involve decisions related to both internal (invisible to the consumer) and external (visible to the consumer) matters.
D) Is unrelated to the overall objectives of the marketing strategy.
E) None of these are true.

Question

Quizplus · Accepted Answer

Effective implementation of a marketing plan can involve decisions related to both internal and external matters. These decisions can be related to operational changes within the company (internal) or changes made to the product or service offered (external), both of which can be visible or invisible to the customer. Effective implementation can have a significant impact on the success of the marketing strategy.

Effective Implementation of a Marketing Plan