Regarding controlling marketing programs:
A) "sales analysis" and "performance analysis" mean the same thing.
B) traditional accounting reports are very useful for controlling marketing programs.
C) sales analysis is so revealing that there is no such thing as having TOO MUCH data.
D) the control process helps marketing managers learn how ongoing plans are working.
E) All of these are true.

Question

Quizplus · Accepted Answer

The control process helps marketing managers learn how ongoing plans are working. While sales analysis is important, too much data can be overwhelming and traditional accounting reports may not be as useful for controlling marketing programs. Therefore, only option D is correct.

Regarding Controlling Marketing Programs