_____ involves a detailed breakdown and analysis of customer purchases but does not compare these figures against standards.
A) Sales analysis
B) Performance analysis
C) Cost analysis
D) A performance index
E) A marketing audit

Question

Quizplus · Accepted Answer

Sales analysis involves analyzing customer purchases and identifying patterns, trends, and other insights. However, it does not involve comparing these figures against any standards. Performance analysis typically involves comparing actual performance against predetermined standards, whereas cost analysis focuses on analyzing and minimizing costs. A performance index is a measurement tool used to track progress towards goals, and a marketing audit is a comprehensive review of a company's marketing activities and strategies.

_____ Involves a Detailed Breakdown and Analysis of Customer Purchases