Regarding sales analysis:
A) Sales data should be broken down according to customer characteristics such as demographics, because those are the only relevant dimensions.
B) There is only one best way for analyzing sales data.
C) Sales analysis is difficult and expensive because the data are difficult to obtain.
D) Sales analysis can highlight important trends and help managers develop more accurate sales forecasts.
E) A detailed sales analysis is most effectively presented with tables containing rows and columns of numbers as opposed to charts and graphs.
Correct Answer:
Verified
Q63: Which of the following statements illustrates the
Q64: Compared with sales analysis, PERFORMANCE ANALYSIS:
A) shows
Q65: Sales analysis:
A) requires more information than is
Q66: _ involves a detailed breakdown and analysis
Q67: Marketing sales analysis:
A) keeps track of whether
Q69: Worldwide Applicance Co. put together data to
Q70: Sales analysis is a:
A) well-accepted trend analysis
Q71: According to the "80/20 rule":
A) marketing accounts
Q72: A _ looks for exceptions or variations
Q73: The most useful breakdown of data in
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