Performance analysis differs from sales analysis in that performance analysis involves:
A) detailed breakdowns of a company's sales records.
B) analyzing only the performance of sales representatives.
C) comparing performance against standards-looking for exceptions or variations.
D) analyzing only people-not products or territories.
E) budgeting for marketing expenditures on the basis of contribution margins.

Question

Quizplus · Accepted Answer

Performance analysis involves comparing performance against standards and looking for exceptions or variations, whereas sales analysis simply involves breaking down sales records without necessarily comparing them against any standards or expectations. Choice A is incorrect because it describes the process of sales analysis. Choice B is incorrect because while analyzing the performance of sales representatives may be a component of performance analysis, it is not the only focus. Choice D is incorrect because performance analysis can involve analyzing products, territories, and other factors that are relevant to overall company performance. Choice E is also incorrect as budgeting for marketing expenditures would typically fall under financial analysis, not performance analysis.

Performance Analysis Differs from Sales Analysis in That Performance Analysis