Every graduating senior at State University is required to answer the following survey question: "Please use the following scale to indicate your degree of overall satisfaction or dissatisfaction with your educational experience at this university." The response choices are: dissatisfied, slightly satisfied, somewhat satisfied, very satisfied, and extremely satisfied. After collecting the data, analysts at the university found that only 5 percent of the students chose "dissatisfied," while 40 percent chose "slightly satisfied," 35 percent chose "somewhat satisfied," 15 percent chose "very satisfied," and only 5 percent chose "extremely satisfied." In its brochures used to recruit new students, these results were summarized as follows: "The annual survey of student satisfaction indicates that an astounding 95 percent of our graduating seniors reported that they were satisfied with their educational experience at this university." This is an example of:
A) A Pareto chart.
B) The iceberg principle.
C) A fishbone diagram.
D) Sales analysis.
E) The ostrich principle.

Question

Quizplus · Accepted Answer

The iceberg principle refers to focusing only on the visible or obvious aspects of a situation, while ignoring the underlying issues. In this case, the university highlights the 95% satisfaction rate without addressing the low levels of higher satisfaction.

Every Graduating Senior at State University Is Required to Answer