Marketing cost analysis is often not given enough importance because:
A) accountants show little interest in their firm's marketing process.
B) marketing costs are rarely significant.
C) marketing costs don't have financial objectives.
D) marketing costs don't have a clear purpose.
E) IT managers don't understand the different marketing activities.

Question

Quizplus · Accepted Answer

Accountants may not always be fully engaged with or understand the intricacies of their firm's marketing processes, leading to a potential undervaluation of the importance of marketing cost analysis. This can result in less attention being given to analyzing and optimizing these costs.

Marketing Cost Analysis Is Often Not Given Enough Importance Because