A marketing auditor for a firm will most likely:
A) develop marketing plans for the firm based on the current plans being implemented.
B) interview employees of the firm to determine the level of job satisfaction.
C) evaluate the marketing plans being implemented by the firm to see if they are still the best plans the firm can offer.
D) set company-wide objectives and targets in line with the marketing plan.
E) compare the firm's current marketing plans to older plans in order to determine the progress made by the firm.

Question

Quizplus · Accepted Answer

A marketing auditor's primary responsibility is to evaluate the effectiveness of the current marketing plans being implemented and determine if they are still the best choices for the company. This involves analyzing market trends, conducting market research, and evaluating the competition to ensure that the company's plans are still relevant and competitive. The auditor may make recommendations for changes or adjustments to improve the effectiveness of the plans, but their main objective is to evaluate and assess the current plans.

A Marketing Auditor for a Firm Will Most Likely