A marketing audit should help determine if:
A) current marketing strategies are good ones.
B) the company's marketing objectives are reasonable.
C) implementation of a marketing program was effective.
D) All of these are correct.

Question

Quizplus · Accepted Answer

A marketing audit is a comprehensive, systematic, and periodic evaluation of a company's marketing activities, objectives, strategies, and outcomes. Therefore, it should help determine if the current marketing strategies are good ones, if the company's marketing objectives are reasonable, and if the implementation of a marketing program was effective. All of these are important aspects of a marketing audit that can guide the company's decision-making process and improve its overall marketing performance.

A Marketing Audit Should Help Determine If