A marketing audit is necessary because:
A) it is a standard practice adopted by all companies worldwide.
B) managers may pursue certain strategies blindly, when other strategies might be more effective.
C) regulators require marketing audits at the same time as accounting audits.
D) All of these are correct.

Question

Quizplus · Accepted Answer

A marketing audit is necessary because managers may pursue certain strategies blindly, when other strategies might be more effective. It helps identify any gaps in the current strategy, determine areas for improvement, and ultimately helps the company optimize its marketing efforts. The other options listed are incorrect as a marketing audit is not necessarily a standard practice adopted by all companies worldwide, regulators do not require marketing audits at the same time as accounting audits, and the answer choice "D" is too general to be accurate.

A Marketing Audit Is Necessary Because