Owned media can be maintained at relatively low cost and has versatility in message content and format.
Correct Answer:
Verified
Q15: Publicity refers to any unpaid form of
Q16: When a brand generates messages and communicates
Q17: As the influential message sources of earned
Q18: Earned media refers to promotional messages not
Q19: According to Jonah Berger's STEPPS to increase
Q21: Any valued service provided by a brand
Q22: A brand community is a group of
Q23: Branded services are usually free or low
Q24: Marketers do not value personal recommendations from
Q25: When customers are satisfied by their buying
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