Nicole,a customer of TT Fashions,notices a 50% discount in her bills after a purchase.After enquiring at the counter,she comes to know that those offers are not advertised outside the store and are available only for the first 100 customers.Nicole informs this to her friend Taylor and looks good by this sharing.Which characteristic of Jonah Berger's STEPPS is discussed in this scenario?

Question

Quizplus · Accepted Answer

According to Jonah Berger, there are characteristics of an idea or message that make it contagious. He suggests six STEPPS-Social currency, Triggers, Emotion, Public, Practical value, and Stories-to increase pass-along. Social currency occurs when the sharer looks good by sharing.

Nicole,a Customer of TT Fashions,notices a 50% Discount in Her