Which of the following statements is true about promotion objectives for social media?
A) They aim for growing customer equity.
B) They are always easy to measure.
C) They do not have any huge impact on a small company's bottom line.
D)
They create more brand awareness and encourage trial.
E) They focus on discouraging any brand familiarity among customers.

Question

Quizplus · Accepted Answer

Promotion objectives for social media usually focus on (a) enhancing brand familiarity by growing the number of customers that prefer or insist on a brand or (b) growing customer equity by encouraging customers to increase their purchases.

Which of the Following Statements Is True About Promotion Objectives