Which of the following statements is(are) not true?
A) Primary focus of an industry analysis is to provide sufficient knowledge of the environment that can affect marketing strategy decision-making.
B) Industry analysis needs to be conducted using only primary research data.
C) Industry analysis begins with the broadest-based assessment of environmental and industry trends.
D) The information-seeking process of industry analysis is known as an upside-down pyramiD.
Correct Answer:
Verified
Q41: Which survey method results in the most
Q43: Which of the following is not a
Q45: Focus groups:
A) should be led by the
Q47: _ is the process of gathering information
Q48: The marketing plan is not meant to
Q49: The most common approach to gathering primary
Q49: Information that already exists is called:
A)secondary datA.
B)primary
Q51: Marketing research begins with:
A) setting the advertising
Q52: Observation,interviewing,and focus groups are examples of collecting:
A)marketing
Q57: Which survey method results in the worst
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