The drawback with problem inventory analysis is that it cannot be used to test a new product idea.
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Q1: Attribute listing is an idea-finding technique that
Q3: The Gordon method,like most other methods,begins with
Q5: The largest source of new ideas is
Q6: Members of the distribution channel are usually
Q7: The collective notebook method involves members recording
Q11: Focus groups have been used for a
Q15: Forced relationships is a method of forcing
Q17: Developing a new idea through a chain
Q17: Focus groups consist of 15 to 25
Q20: The focus group is an excellent method
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