Continuous innovations are described as:
A) having the least disrupting influence on established consumption patterns.
B) having some disruptive influence on established consumption patterns.
C) having no disruptive influence on established consumption patterns.
D) having to establish new consumption patterns due to the creation of a previously unknown product.

Question

Continuous innovations are described as: 
A) having the least disrupting influence on established consumption patterns.
B) having some disruptive influence on established consumption patterns.
C) having no disruptive influence on established consumption patterns.
D) having to establish new consumption patterns due to the creation of a previously unknown product.

Quizplus · Accepted Answer

Continuous innovations have the least disrupting influence on established consumption patterns because they represent minor improvements or simple adjustments to existing products and services, thus not requiring consumers to change their behaviors significantly.

Continuous Innovations Are Described As