Adapters try to change the structure of their industries,creating a future competitive landscape of their own design.

Question

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Companies can try different strategic postures to prepare to compete in an uncertain future.Adapters take the current industry structure and its future evolution as givens.They choose where to compete.In contrast,shapers try to change the structure of their industries,creating a future competitive landscape of their own design.

Adapters Try to Change the Structure of Their Industries,creating a Future