To be successful,partners in a strategic alliance must pay attention to the human relationships in the partnership.

Question

Quizplus · Accepted Answer

Managers must foster and develop the human relationships in the partnership.Asian companies seem to be the most comfortable with the nonfinancial,people side of alliances;European companies the next so;and U.S.companies the least.Thus U.S.companies may need to pay extra attention to the human side of alliances.

To Be Successful,partners in a Strategic Alliance Must Pay Attention