Benjamin wishes to open a new home furnishing company that will have no services that are particularly distinctive compared to competitors in this well-established field;the business will require a sizable investment.In which part of the entrepreneurial strategy matrix is new company likely to be located?

Question

Quizplus · Accepted Answer

Most small business ventures are in the lower-right quadrant,where innovation is low and risk is high.They are fairly conventional entries in well-established fields.New restaurants,retail shops,and commercial outfits involve a sizable investment by the entrepreneur and face direct competition from similar businesses.

Benjamin Wishes to Open a New Home Furnishing Company That