A novel product idea that involves a large financial investment would be categorized as involving:
A) high innovation / low risk.
B) high innovation / high risk.
C) low innovation / low risk.
D) low innovation / high risk.
E) low innovation / uncertain risk.

Question

Quizplus · Accepted Answer

In the upper-right quadrant,novel product ideas (high innovation)are accompanied by high risk because the financial investments and competition are great.A new drug or a new automobile would likely fall into this category.

A Novel Product Idea That Involves a Large Financial Investment