Which of the following is an advantage of the international model?
A) It facilitates the transfer of skills from the parent company to the subsidiaries.
B) It provides maximum latitude to research and development functions.
C) It provides the opportunity to achieve a low-cost position via scale economies.
D) It requires a minimum amount of effort and coordination by the parent company.
E) It provides ultimate control to the subsidiaries.

Question

Quizplus · Accepted Answer

The advantage of the international model is that it facilitates the transfer of skills and know-how from the parent company to subsidiaries around the globe.The overseas success of Kellogg,Coca-Cola,Heinz,and Procter & Gamble is based more on marketing know-how than on technological expertise.

Which of the Following Is an Advantage of the International