For the past two decades,Pearl Beverage has focused only on malt beverage products containing alcohol.The company is now considering entering the bottled iced tea arena as well.If Pearl decides to enter the bottled iced tea arena,it would be using a _____ strategy.

Question

Quizplus · Accepted Answer

A concentric diversification strategy involves moving into new businesses (such as bottled iced tea)that are related to the company's original core business (bottled alcohol).Because the businesses are related,the products,markets,technologies,or capabilities used in one business can be transferred to another.

For the Past Two Decades,Pearl Beverage Has Focused Only on Malt