The entrance by a company into another market or industry for which it has an existing expertise is called
A)benchmarking.
B)strategic positioning.
C)outsourcing.
D)domain selection.
E)cooptation.

Question

Quizplus · Accepted Answer

Domain selection refers to the process where a company enters into a new market or industry that leverages its existing expertise, knowledge, or capabilities. This strategic move allows the company to expand its operations into new areas where it can apply its strengths and competencies effectively.

The Entrance by a Company into Another Market or Industry