Purple Lotus and GreenBolt are two leading e-commerce companies.Recently,Purple Lotus engaged in an online price war with GreenBolt in order to gain greater market share.This is an example of _____ on the part of Purple Lotus.
A) cooptation
B) voluntary action
C) competitive pacification
D) competitive aggression
E) environmental scanning

Question

Quizplus · Accepted Answer

Purple Lotus' engagement in an online price war with GreenBolt shows competitive aggression where the company is willing to engage in aggressive tactics like lowering prices to gain market share. Cooptation refers to the process of bringing in outside individuals or groups into decision-making processes. Voluntary action refers to actions taken by a company that are not influenced by external forces. Competitive pacification is about attempting to reduce competition through collaborations and alliances. Environmental scanning refers to the process of gathering information about external factors that could impact a company's performance.

Purple Lotus and GreenBolt Are Two Leading E-Commerce Companies