The cost of sales visits is a:
A)Customer unit-level cost.
B)Customer batch-level cost.
C)Customer-sustaining cost.
D)Distribution-channel cost.
E)Sales-sustaining cost.

Question

Quizplus · Accepted Answer

The cost of sales visits falls under the category of customer-sustaining cost because it is incurred to maintain or enhance the relationship with the customer rather than trying to increase sales volume or number of customers. It is a cost that is necessary to keep the customers satisfied and loyal to the business.

The Cost of Sales Visits Is A