When Amir opened his seafood market in Alabama,he was amazed at the number of customers who asked him to prepare the fresh lobster,shrimp,and crawfish they had just purchased.When setting up his store,he had not set aside a place for performing this service.Customer research would have prevented this _____ gap.

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations.Retailers can close this gap by developing a better understanding of customer expectations and perceptions.

When Amir Opened His Seafood Market in Alabama,he Was Amazed