Which of the following is NOT recommended as a merchandise location practice?
A) Retailers should strategically place impulse and demand/destination merchandise throughout the store so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a GMROI.
B) Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast.
C) Retailers should display some of their most compelling merchandise in the strike zone to create desirable first impression of the store.
D) Retailers should display high GMROI products at the right-hand side of the store.
E) A retailer should strategically cluster complementary products together to facilitate multiple purchases.
Correct Answer:
Verified
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