What Do Retailers Need to Do to Develop a Strong

What do retailers need to do to develop a strong set of associations and a clearly defined brand image?

A) integrate all the communication elements to deliver a comprehensive,consistent message to all customers over time and across all element of their retail mix and channels
B) offer the services the customer wants
C) focus on specifics of the retail mix that directly affect the way the customer shops
D) keep their prices low
E) integrate the elements of the retail mix and fine tune which element creates the largest margins