The television network ABC's show "Extreme Makeover: Home Edition" is a reality television series providing home renovations for less fortunate families.The show's producers coordinate with a local construction contractor,which then coordinates with various companies in the building trades for a makeover of the family's home.During a show,a child's bedroom was remade into a theme room after the 2010 movie "Tron".The Tron theme room being depicted during this reality television show is an example of what communication method?
A) cooperative advertising
B) event sponsorship
C) product placement
D) high-assay
E) pop-up
Correct Answer:
Verified
Q16: What is a brand?
A)a set of associations
Q17: A more updated version of word-of-mouth communication
Q19: A benefit of extending a brand name
Q20: What is brand image?
A)a set of associations
Q22: In-store demonstrations are _.
A)a form of interactive
Q23: The famous designer,Isaac Mizrahi,made a scheduled appearance
Q24: When Aeropostale introduced their kids store P.S.from
Q25: Retailers communicate with customers both online and
Q26: The strength of the link between the
Q48: Retailers build top-of-mind awareness by _.
A) using
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