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Cindy Owns a Popular Women's Boutique in a Gentrified Urban

Question 44

Multiple Choice

Cindy owns a popular women's boutique in a gentrified urban area.She carries women's career wear and an extensive selection of quality leather handbags.Recently,Cindy noticed that her shoppers have a high awareness of her apparel,but are surprised when they see the handbags.Since the handbags have high margins,she is concerned about the shoppers' surprised response.What should Cindy do?


A) Cindy should do nothing since the handbags are already selling.
B) Cindy should place the handbags in the back of the store.
C) Cindy should allocate more of the communication budget to advertise the handbags in special ads.
D) She should realize the passing fad of leather and provide less of an assortment.
E) Cindy should spend the same on each merchandise category her store carries in order to maximize the profits.

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