Cindy owns a popular women's boutique in a gentrified urban area.She carries women's career wear and an extensive selection of quality leather handbags.Recently,Cindy noticed that her shoppers have a high awareness of her apparel,but are surprised when they see the handbags.Since the handbags have high margins,she is concerned about the shoppers' surprised response.What should Cindy do?
A) Cindy should do nothing since the handbags are already selling.
B) Cindy should place the handbags in the back of the store.
C) Cindy should allocate more of the communication budget to advertise the handbags in special ads.
D) She should realize the passing fad of leather and provide less of an assortment.
E) Cindy should spend the same on each merchandise category her store carries in order to maximize the profits.
Correct Answer:
Verified
Q39: The Macy's Thanksgiving Day Parade is an
Q40: A retailer's magazine advertising campaign builds an
Q41: Rudolph the Red-nose Reindeer was created in
Q43: For what purpose do retailers establish objectives
Q45: Which method for determining a communication method
Q46: Which of the following is NOT a
Q48: Why do retailers establish objectives for communication
Q49: In the late 90's,Sears spent much of
Q57: For a multi-chain's new store location, the
Q61: The retailer allocates the budget to areas
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents