Sports Authority Anticipates Running a Print Advertisement Campaign During the Beginning

Sports Authority anticipates running a print advertisement campaign during the beginning of the year in support of customers' anticipated New Year's resolutions to get in physical shape.Sports Authority asks their key vendors to partner with them in covering the expenses of the ad campaign.Vendors agree to support the _____ as long as they are certain that their products will be featured in the advertisements.

A) co-op advertising
B) partnering promotions
C) double truck
D) double pocket promotion
E) spot promotion