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Research Shows That 96 Percent of People Recognize the Bullseye

Question 75

Multiple Choice

Research shows that 96 percent of people recognize the bullseye as being the logo for Target stores which is a higher percent than the Nike swoosh or Apple computer's logo.It can be said that the Target bullseye logo has high __________.


A) brand awareness
B) aided recall
C) top-of-mind awareness
D) brand association
E) brand publicity

Correct Answer:

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