An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model with a special section for ice cream.Which of the following practices can be used by the store to achieve this goal?

Question

Quizplus · Accepted Answer

Research indicates that people tend to choose the product in the middle.With price lining,the store could set up three pricing points for its freezers by adding a model more expensive than the two it already sells.

An Appliance Store Wants to Get Customers Who Are Buying