Randolph is the divisional merchandise manager for Home for Walmart.At a recent trade show he noticed small kitchen appliances being shown in retro colors like pistachio,eggplant and cotton candy.Knowing the kitchen designs were moving in this direction,he decided to discuss it with his senior buyers to see if these retro colors would suit the Walmart market.What phase BEST describes Randolph's level of commitment?
A) awareness
B) consideration
C) exploration
D) expansion
E) commitment
Correct Answer:
Verified
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