Why can a vendor in a better position to manage a category than a smaller retailer?
A)Retailers manage brands more often than categories.
B)Retailers manage merchandise groups having little experience with categories.
C)Vendors have superior information through their focus on a specific category and acquire insights from working with different retailers.
D)Vendors work to manage higher sales within their companies.
E)Retailers are traditionally poor category managers.

Question

Quizplus · Accepted Answer

It makes merchandise management tasks easier and can increase profits as vendors are often in a better position to manage a category than are retailers because they have superior information through their focus on a specific category.They also have additional insights from managing the category for other retailers.

Why Can a Vendor in a Better Position to Manage