Millhouse loves books and often shops at a nearby Books-A-Million.At the beginning of the year,he enrolled in a program where for $5 he would get a percentage off the purchases he made throughout the year.Which of the following best demonstrates this type of approach to customer retention?
A) community
B) sales promotion
C) frequent shopper program
D) personalization
E) special customer service
Correct Answer:
Verified
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