Which of the following is FALSE in describing different categories of trade areas?
A) The primary trading area is the geographic area from which the shopping center or store site attracts 80% of its customers.
B) The secondary trading area is the geographic area of secondary importance in terms of customer sales,generating about 20-30 percent of the site's customers.
C) The tertiary trading area includes the area where customers who shop at store are coming from widely dispersed areas.
D) The best way to define the three trade zones is based on driving time rather than distance.
Correct Answer:
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