Chico's is a national catalog and a specialty store retailer.Its target market is 35-to-55-year-old women.Sixty percent of its customers are college-educated with moderate to high family incomes.Chico's offers private brands,moderate to better-priced women's classic apparel,shoes,and accessories.Its stores are located within village locations,and upscale regional malls.Synergies among the store,catalog,and website operations provide a competitive advantage over other retailers.This is a description of Chico's:
A) Retail strategy
B) Marketing objective
C) Merchandise budget plan
D) Mission statement
E) Organizational structure
Correct Answer:
Verified
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