Customers Who Shop at Books-A-Million Find That It Has a Large

Customers who shop at Books-A-Million find that it has a large selection of books,in addition to a helpful and friendly staff.Furthermore,they can enjoy a peaceful place to read while sipping a cappuccino at the in-store Joe Muggs Café.This intimate perception of the store indicates its ______________ strategy.

A) perceptual retailing
B) imaging
C) positioning
D) visual merchandising
E) retail feedback